Manufacturer - Brand

  • You wish to estimate your new range potential?
  • You should find a positionning for your product?
  • You have an idea and you are looking for where and how to manufacture?
  • You have a new marketing team to train …?

I can provide marketing supports and offer my market expertise to make sure that your concept is delivered.

Market analysis

  • Price point : Positioning, price point approach.
  • Competition Survey : price points, features, etc..
  • Trends follow-up : fashion, colorways, fabrics, material.
  • Consumer testing : Focus group discussion reports and feedback analysis.

Develop your product

  • Sourcing : find the best plants to build and produce your product.
  • Specifications : Help to build the most detailed and exhaustive specifications for your project.
  • Process : Implement procedures and processes to garanty quality and conformity of production
  • Quality control : help you, together with your manufacturer, in your safety standards approach

Commercialization

  • Sales Tools : Offer sheets, trade catalogues
  • Merchandizing solutions : improve the visibility of your brand on shelves.
  • Category Management : Include consumer purchasing habits into your marketing mix
  • Sales team training : competition review, price points, key features
  • Follow-up with your communication agency, marketing brief

And also

I can help you to find the best partners for other projects even not directly linked with juvenile marketing :

  • Help with your internet website architecture : usability testings, user profile segmentation
  • Photoshoots: Models casting, photographers, Productions