- You wish to estimate your new range potential?
- You should find a positionning for your product?
- You have an idea and you are looking for where and how to manufacture?
- You have a new marketing team to train …?
I can provide marketing supports and offer my market expertise to make sure that your concept is delivered.
- Price point : Positioning, price point approach.
- Competition Survey : price points, features, etc..
- Trends follow-up : fashion, colorways, fabrics, material.
- Consumer testing : Focus group discussion reports and feedback analysis.
Develop your product
- Sourcing : find the best plants to build and produce your product.
- Specifications : Help to build the most detailed and exhaustive specifications for your project.
- Process : Implement procedures and processes to garanty quality and conformity of production
- Quality control : help you, together with your manufacturer, in your safety standards approach
- Sales Tools : Offer sheets, trade catalogues
- Merchandizing solutions : improve the visibility of your brand on shelves.
- Category Management : Include consumer purchasing habits into your marketing mix
- Sales team training : competition review, price points, key features
- Follow-up with your communication agency, marketing brief
I can help you to find the best partners for other projects even not directly linked with juvenile marketing :
- Help with your internet website architecture : usability testings, user profile segmentation
- Photoshoots: Models casting, photographers, Productions