Retailer

  • You want to optimize the rentability of your shelves, while offering the best selection according to your customers’ need ?
  • You wish to build efficient and profitable ranges ?
  • You would like to increase your private label visibility ?

Starting from your strategy and positioning, I am helping you to make decisions thanks to easy to use, pragmatic, and efficient tools :

Assortment

  • Analysis of existing ranges
  • Performance measure of your categories : sales/margin/inventory rating
  • Mix Marketing : range construction according to « Four Ps »

Develop your own products
(Private Label):

  • Sourcing : find the best plants to build and produce your product.
  • Specifications : Help to build the most detailed and exhaustive specifications for your project.
  • Process : Implement procedures and processes to garanty quality and conformity of production
  • Quality control : help you, together with your manufacturer, in your safety standards approach

Merchandising

  • Rating turnover / space dedicated to products
  • Consumer oriented merchandising concept
  • Improve the comfort of purchase

And also

I can help to build your own communication supports

  • Internet website, catalogues, promotional leaflets, etc..
  • Internet website architecture : usability testings, user profile segmentation
  • In store services : Consumer loyalty, birth
    lists, etc..
  • Sales advisors training : range review, price points, key features, consumer habits.
  • Photoshoots: Models casting, photographers, productions.

Consumers

You are just about to have your own child and you feel lost facing the tons of choices the stores are offering to you ? You don’t know which product is the right one for you and your baby ? Ask me !! It will be my pleasure to go and shop with you !
Mylene.
* Paris and Paris area only.. upon availability