- You want to optimize the rentability of your shelves, while offering the best selection according to your customers’ need ?
- You wish to build efficient and profitable ranges ?
- You would like to increase your private label visibility ?
Starting from your strategy and positioning, I am helping you to make decisions thanks to easy to use, pragmatic, and efficient tools :
- Analysis of existing ranges
- Performance measure of your categories : sales/margin/inventory rating
- Mix Marketing : range construction according to « Four Ps »
Develop your own products
- Sourcing : find the best plants to build and produce your product.
- Specifications : Help to build the most detailed and exhaustive specifications for your project.
- Process : Implement procedures and processes to garanty quality and conformity of production
- Quality control : help you, together with your manufacturer, in your safety standards approach
- Rating turnover / space dedicated to products
- Consumer oriented merchandising concept
- Improve the comfort of purchase
I can help to build your own communication supports
- Internet website, catalogues, promotional leaflets, etc..
- Internet website architecture : usability testings, user profile segmentation
- In store services : Consumer loyalty, birth
- Sales advisors training : range review, price points, key features, consumer habits.
- Photoshoots: Models casting, photographers, productions.
You are just about to have your own child and you feel lost facing the tons of choices the stores are offering to you ? You don’t know which product is the right one for you and your baby ? Ask me !! It will be my pleasure to go and shop with you !
* Paris and Paris area only.. upon availability