Passionate for juvenile and toys industry, I have been able over the past 20 years to get a true expertise in babies and parents needs.

After a successful experience in Toys « R » Us, N°1 worldwide toys retailer, where i could contribute to the launch of the new Babies « R » Us area in Europe, I have chosen to expand my expertise of multi-category buyer to product development. Then, I joined the European marketing department of Graco, n°2 worldwide juvenile brand.

My knowledge of the European market as well as Far Eastern suppliers could help me to raise the challenge. I was involved in building a new look for Graco brand in Europe through fashion and material and develop the home products range in the same time (such as highchairs, etc..).

Mum of a baby boy since 2009, I could therefore confirm all these years of testing and training. I can deliver today tested and really helpful solutions.

Passionate for consumer driven innovations, always listening to market needs, i am doing my best to answer to these needs while taking in account its specific constraints such as profitability and quality.

Always available to raise the challenge, i am at your disposal to discuss with you about your idea.

Please do not hesitate to contact me,



  • Babies « R » Us,
  • Toys « R’ » Us,
  • Graco…


Dia Mart In Situ
The agency dedicated to merchandising and retail expertise